Appraisal System

Appraisal System Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It

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Cost of Capital

COST OF CAPITAL   The primary meaning of cost of capital is simply the cost an entity must pay to raise funds.

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Capital Structure

CAPITAL STRUCTURE The financial requirement of a firm can be met through ownership capital and/or borrowed capital. The ownership capital

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Sources of Finance – Short and Long term

SOURCE OF FINANCE     Sources of finance are the most explored area especially for the entrepreneurs about to start

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Objective concept of maximization of wealth

WEALTH MAXIMIZATION     Concept:     Wealth maximization is the concept of increasing the value of a business in

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Marketing Mix – Product, Price, Place and Promotion

MARKETING MIX     Marketing involves a number of activities. To begin with, an organisation may decide on its target

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Modern concept of Marketing,

MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need

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Decision-Making: concept, process and techniques

Decision-Making: concept, process and techniques Decision making is an essential part of planning. Decision making and problem solving are used

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Function of Management-Coordination and Control

FUNCTIONS OF MANAGEMENT : COORDINATION AND CONTROL     COORDINATION   “The Harmonization of activities of different work groups and

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Function of Management- Direction

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve

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