Behaviour, Moral and Political attitudes of administrators


Should abortion be illegal? Should we cancel third world debt? How quickly should we reduce carbon emissions? Should there ever be a death penalty for any crime? Are you liberal or conservative? A soccer fan? A music lover? An optimist? The answers to all these questions depend upon psychological characteristics that define who we are: our attitudes. An attitude is a set of beliefs that we hold in relation to an attitude object, where an attitude object is a person, thing, event or issue. Attitudes can be positive or negative, or we can simply have opinions about issues without any strong emotional commitment. In this chapter we introduce what social psychologists have learned about attitudes: how they are formed, why we hold them, what implications they have for our behavior, and how they change.